‘imprint’ noun (BOOK)
the name of a publisher as it appears on a particular set of books, or in this case… blog posts!

mc2 post, print media, print brokers, commercial print, print services, print management, print advertising,, print media presence,, print content strategy
Print advertising success in the age of digital, and why print matters.

As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age Last year was another rough one for newspaper and magazine publishers. In 2014, 91 U.S.- and Canada-based magazines ceased publication, up from 51 closures in 2013, while stalwarts like the U.S. political magazine National Journal decreased […]

 mc2 post, print media, print brokers, commercial print, print services, print management, print advertising,, print media presence,, print content strategy
What is the importance of print media?

The importance of a print media presence is that it creates engagement and adds credibility. Having a print media presence can also provide a return on investment by creating a lasting image in a consumer’s mind. Additionally, print media is portable, and is available at any time, even when there is no service or power. […]

 mc2 post, print media, print brokers, commercial print, print services, print management, print advertising,, print media presence,, print content strategy
7 Reasons to Consider A 'Non-Traditional’ Print Content Strategy

I was on the phone this week talking to a customer about different options for a print content strategy. He was interested in the discussion because he felt they needed to do more non-traditional marketing. Just think about that for a second… print is non-traditional marketing. That’s where we are today. Blogging, social media, web […]

 Is print marketing dead or deadly, print broker, commercial printing, digital printing, printing services, business cards, book printing, brochure printing, custom packaging solutions, free printing quote, print broker news
Is print marketing dead or deadly?

Print marketing has undergone a paradigm shift. Over the last few years there has been a big change in the way that businesses market and promote their businesses. Google, Facebook and digital marketing is increasing rapidly. While advertising in printed versions of Yellow Pages and many newspapers is shrinking rapidly. Does this mean that print […]

 end of financial year special2, print broker, commercial printing, digital printing, printing services, business cards, book printing, brochure printing, custom packaging solutions, free printing quote, print broker news
31 March 2016 end of financial year promo

250 x business cards – digital print, 4 colours, 2 sides on stock 350gsm satin matt or gloss art, plus 500 x DLE flyers (99mm x 210mm), 4 colours, 2 sides on 150gsm satin matt or gloss art, only $ 220.00 + GST Or 500 x business cards digital print 4 colours 2 sides on […]

 offset digital, print broker, commercial printing, digital printing, printing services, business cards, book printing, brochure printing, custom packaging solutions, free printing quote, print broker news, offset printing,
Digital -v- Offset Printing, How to Choose?

Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, […]

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