‘imprint’ noun (BOOK)
the name of a publisher as it appears on a particular set of books, or in this case… blog posts!
There is something undeniably powerful about holding a well-made hardcover book. The weight of it, the texture of the cover, the clean snap of a properly bound spine — these details communicate quality before a single page is turned. For businesses, authors, and organisations across New Zealand, custom hardcover books NZ are far more than […]
Walk down the snack aisle at your local New World or Countdown and you will notice something. The shelf is dominated by flexible, upright packaging that displays product beautifully, seals freshness in, and communicates brand identity without saying a word. Stand up pouches have quietly become one of the most popular packaging formats in the […]
There is something genuinely magical about holding a finished children's book in your hands. The weight of it, the feel of the pages, the way the colours leap off the cover. Whether you are a first-time author, an illustrator, an educator, or a parent with a story that deserves to be told, children's book printing […]
The New Zealand board game scene is thriving. From family kitchens in Tauranga to gaming cafés in Wellington, Kiwis are spending more time around the table, rolling dice, drawing cards, and building friendships through play. And increasingly, creative minds across the country are not just playing board games, they are designing and producing their own. […]
In 1988, a Yellow Pages ad for Banner Travel mistakenly promoted “erotic travel” instead of “exotic travel” due to a typo by Pacific Bell, printers of Yellow Pages. The error drove away much of Banner’s elderly clientele, reportedly cutting business by 80 per cent. While the Yellow Pages waived the $230 monthly ad fee, the […]
TUBE packaging is considered expensive in New Zealand despite its benefits because we only have a couple of TUBE packaging suppliers in the country, but MC2 can source packaging overseas for far less in the same amount of time. There’s no minimum quantity (although the per-unit price reduces with higher-volume orders). Tube packaging is a […]