There is something genuinely magical about holding a finished children's book in your hands. The weight of it, the feel of the pages, the way the colours leap off the cover. Whether you are a first-time author, an illustrator, an educator, or a parent with a story that deserves to be told, children's book printing […]
‘imprint’ noun (BOOK)
the name of a publisher as it appears on a particular set of books, or in this case… blog posts!


The New Zealand board game scene is thriving. From family kitchens in Tauranga to gaming cafés in Wellington, Kiwis are spending more time around the table, rolling dice, drawing cards, and building friendships through play. And increasingly, creative minds across the country are not just playing board games, they are designing and producing their own. […]

In 1988, a Yellow Pages ad for Banner Travel mistakenly promoted “erotic travel” instead of “exotic travel” due to a typo by Pacific Bell, printers of Yellow Pages. The error drove away much of Banner’s elderly clientele, reportedly cutting business by 80 per cent. While the Yellow Pages waived the $230 monthly ad fee, the […]

TUBE packaging is considered expensive in New Zealand despite its benefits because we only have a couple of TUBE packaging suppliers in the country, but MC2 can source packaging overseas for far less in the same amount of time. There’s no minimum quantity (although the per-unit price reduces with higher-volume orders). Tube packaging is a […]

They say you can't judge a book by its cover, and that may be true of books. However, it certainly doesn't apply in the world of tabletop role-playing games (RPG) like Dungeons & Dragons because the role of the packaging and contents is to engage the imagination and inspire – both of which are critical […]

The new owner of Artwrap, a venture specialising in books of original New Zealand art decorated wrapping paper from local artists, knew he was on to a good thing, but the product was so unusual it would be a challenge deciding just where to even begin with such an unconventional product; in this case, two […]