Printing.

Custom Packaging.
Books & Journals.
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Print Management.

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maria@mc2.co.nz
09 820 2251

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Latest BLOG from MC2 Print - Content written by Co

Latest BLOG from MC2 Print - Content written by Colin Kennedy Iron Road Communications 🙏 From exotic to erotic: a lesson in print precision In 1988, a Yellow Pages ad for Banner Travel mistakenly promoted “erotic travel” instead of “exotic travel” due to a typo by Pacific Bell, printers of Yellow Pages. The error drove away much of Banner’s elderly clientele, reportedly cutting business by 80 per cent. While the Yellow Pages waived the $230 monthly ad fee, the agency’s owner, still dissatisfied, later filed a $10 million lawsuit. The story is about an ad, but it is also a lesson on how important it is to have somebody managing the printing process to avoid costly errors. Print brokers are more than the best deal-finders; we are technical experts who guide complex print projects from start to finish with precision, quality control, and industry insight—especially when things go wrong (and they will). Some might argue that they hire a print broker to ensure things do not go wrong, but the highly technical and complex nature of long-run printing means that things can go wrong, especially where machinery is involved. A print broker's role is to ensure that we overcome all challenges to deliver you a quality outcome—even fixing errors. When print runs involve special requirements, such as unique packaging, high-end journals, or limited-edition tabletop games, a print broker can be the difference between a smooth process and a costly failure. A lot more than just a middleman Print brokers leverage years of experience to advise on the best materials, finishes, and techniques for each project. From recommending durable, vivid paper for tabletop games to knowing each vendor’s strengths, here at MC2 we work to ensure high-quality results that would be challenging to achieve without industry connections. Problem-solving and quality control One of the key benefits of working with a print broker is our ability to anticipate and address issues in real-time. If a problem arises—like a supply delay or a technical glitch—our role as a print broker is to step in to troubleshoot.

Beyond Beauty by Dr. Dominika Andrys First-time a

Beyond Beauty by Dr. Dominika AndrysFirst-time author, driven—determinedShe came to MC2 with a dream in handFocused from the fonts to the finish—every detail, worthwhile Page by page, Dominika had mapped it outCover stunning, gloss spot UV, velvet touch laminate, Dominika knew what she wanted and asked for itPUR bound, that spine’s just right.It wasn’t just print—it was passion and pride,MC2 Print valued and appreciated being able to work alongside Dominika to make it happen To the author who saw it through to the end From manuscript to masterpiece Congratulations DominikaWe enjoyed every minute of collaborating with you to make your vision a reality ❤️

Why I Love Working in Print Manufacturing- Time on

Over the last 21 years running a business, MC2 Pri

What Cardboard Stock Is Best for Chiller-Grade Foo

MC2 Print Has Rebranded! We’re excited to announ

MC2 Print Has Rebranded!We’re excited to announce that MC2 Print has officially rebranded with a fresh new website, updated content, and bold new photography.After months of work, we’re now live — showcasing who we are, what we do, and how we help our clients bring their print and packaging visions to life.🔗 Check us out: www.mc2.co.nzExplore our new lookDiscover updated servicesSee how we deliver global print solutionsThank you for being part of our journey — we’re just getting started.

MC2 is undergoing an exciting transformation! 🚀

Custom Packaging.
Books & Journals.
Board Games.
Retail Point of Sale.
Print Management.

Printed.
Imprint.
About.
Reviews.
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Big jobs. Complex briefs. No stress.

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09 820 2251 021 824 933

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maria@mc2.co.nz

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28 Constellation Drive, Rosedale
Auckland 0632

PO Box 302196
North Harbour 0751

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