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Latest BLOG from MC2 Print - Content written by Co Latest BLOG from MC2 Print - Content written by Colin Kennedy Iron Road Communications 🙏 From exotic to erotic: a lesson in print precision In 1988, a Yellow Pages ad for Banner Travel mistakenly promoted “erotic travel” instead of “exotic travel” due to a typo by Pacific Bell, printers of Yellow Pages. The error drove away much of Banner’s elderly clientele, reportedly cutting business by 80 per cent. While the Yellow Pages waived the $230 monthly ad fee, the agency’s owner, still dissatisfied, later filed a $10 million lawsuit. The story is about an ad, but it is also a lesson on how important it is to have somebody managing the printing process to avoid costly errors. Print brokers are more than the best deal-finders; we are technical experts who guide complex print projects from start to finish with precision, quality control, and industry insight—especially when things go wrong (and they will). Some might argue that they hire a print broker to ensure things do not go wrong, but the highly technical and complex nature of long-run printing means that things can go wrong, especially where machinery is involved. A print broker's role is to ensure that we overcome all challenges to deliver you a quality outcome—even fixing errors. When print runs involve special requirements, such as unique packaging, high-end journals, or limited-edition tabletop games, a print broker can be the difference between a smooth process and a costly failure. A lot more than just a middleman Print brokers leverage years of experience to advise on the best materials, finishes, and techniques for each project. From recommending durable, vivid paper for tabletop games to knowing each vendor’s strengths, here at MC2 we work to ensure high-quality results that would be challenging to achieve without industry connections. Problem-solving and quality control One of the key benefits of working with a print broker is our ability to anticipate and address issues in real-time. If a problem arises—like a supply delay or a technical glitch—our role as a print broker is to step in to troubleshoot.
Beyond Beauty by Dr. Dominika Andrys First-time a Beyond Beauty by Dr. Dominika AndrysFirst-time author, driven—determinedShe came to MC2 with a dream in handFocused from the fonts to the finish—every detail, worthwhile Page by page, Dominika had mapped it outCover stunning, gloss spot UV, velvet touch laminate, Dominika knew what she wanted and asked for itPUR bound, that spine’s just right.It wasn’t just print—it was passion and pride,MC2 Print valued and appreciated being able to work alongside Dominika to make it happen To the author who saw it through to the end From manuscript to masterpiece Congratulations DominikaWe enjoyed every minute of collaborating with you to make your vision a reality ❤️
Why I Love Working in Print Manufacturing- Time on Why I Love Working in Print Manufacturing- Time on the production floor 👍 "This is where the rubber hits the road so to speak" I’m passionate about print manufacturing because it’s where creativity, precision, and craftsmanship meet. Being on the production floor allows me to see projects come to life and ensuring every detail meets the highest standards. Quality checking isn’t just about catching mistakes, it’s about protecting a client’s vision and delivering something that truly represents their brand. I take pride in knowing that every job leaving the press has been carefully checked, refined, and approved with confidence. For me, print is more than a process—it’s a promise of quality, consistency, and excellence. Bringing clients visions, dreams, brands to life is very rewarding
Over the last 21 years running a business, MC2 Pri Over the last 21 years running a business, MC2 Print, as a print broker — has given us the perspective of both being a client (to suppliers) and having clients — this means we have been able to operate with a unique and powerful advantage because we understand and value both sides of the tableAs a client to suppliers, we know the challenges of sourcing, managing production, meeting specs, and negotiating timelines.As a service provider to clients, we understand the need for clarity, reliability, cost efficiency, and top-quality results.This dual perspective builds trust, delivers better outcomes, and eliminates friction.We become the bridgeWe are not just passing a job from A to B — we are translating needs between both parties.-Speak our client's language: brand, deadlines, expectations-Speak our supplier’s language: file specs, production lead times, materialsWe can keep both sides alignedBecause we have been on both sides, we can-Anticipate what could go wrong-Catch issues early -Communicate clearly and proactively- Our clients get peace of mind, our suppliers get clarity, and MC2 Print earns trust.MC2 Print is not a print vendor — we are a print partner
What Cardboard Stock Is Best for Chiller-Grade Foo What Cardboard Stock Is Best for Chiller-Grade Food Packaging?At MC2 Print, we source materials that protect your product and your brand — even in cold, wet environments.Here are top choices for packaging that holds up in the chill:PE-Coated Board – Moisture-resistant, food-safe.Barrier-Coated Board – Sustainable & recyclable with a water-resistant layer.Folding Box Board with Liner – Great for ready meals and chilled retail products.SBS Board with Coating – Premium finish with chill protection.Designed for cold. Built for protection. Available with eco-friendly options.Let us help you choose the right stock for your chilled products.We Print Packaging That Works🔗 www.mc2.co.nz#MC2Print #FoodPackaging #ChillerGrade #PrintBroker #SustainablePackaging #PackagingSolutions #FrozenFoodPackaging #NZPackaging
MC2 Print Has Rebranded! We’re excited to announ MC2 Print Has Rebranded!We’re excited to announce that MC2 Print has officially rebranded with a fresh new website, updated content, and bold new photography.After months of work, we’re now live — showcasing who we are, what we do, and how we help our clients bring their print and packaging visions to life.🔗 Check us out: www.mc2.co.nzExplore our new lookDiscover updated servicesSee how we deliver global print solutionsThank you for being part of our journey — we’re just getting started.
💯❤️👍 💯❤️👍
MC2 is undergoing an exciting transformation! 🚀 MC2 is undergoing an exciting transformation! 🚀Sneak PeekWith a fresh website, new content, and captivating photography, our rebranding journey is just the beginning. More updates to come....A BIG shoutout to Chris Street and his team at Up & Up Photography for their exceptional work!Check them out at www.upandup.co.nzBut why the rebrand for MC2 Print? We are reshaping our identity to mirror our present self. Today, we stand as print brokerage interconnected on a global scale, emphasizing top quality packaging and more, stringent quality checks, and unwavering client successesWith over 21 years of experience, it's time MC2's brand reflects:- The extensive reach of our worldwide print connections- Our mastery in intricate packaging solutions and premium printing- The unparalleled value we offer clients through efficiency, transparency, and high quality standardsThis rebrand encompasses refreshed visuals, messaging, and imagery that harmonize with our advancing capabilities and the exceptional standards we uphold. Get ready to witness the new face of MC2 Print!
  • Custom Packaging.
  • Books & Journals.
  • Board Games.
  • Retail Point of Sale.
  • Print Management.
  • Printed.
  • Imprint.
  • About.
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  • Terms and Conditions.

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09 820 2251021 824 933

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maria@mc2.co.nz

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28 Constellation Drive, Rosedale
Auckland 0632
PO Box 302196
North Harbour 0751

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