mc2 post, print media, print brokers, commercial print, print services, print management, print advertising,, print media presence,, print content strategy

What is the importance of print media?

The importance of a print media presence is that it creates engagement and adds credibility. Having a print media presence can also provide a return on investment by creating a lasting image in a consumer’s mind. Additionally, print media is portable, and is available at any time, even when there is no service or power.…

Is print marketing dead or deadly, print broker, commercial printing, digital printing, printing services, business cards, book printing, brochure printing, custom packaging solutions, free printing quote, print broker news

Is print marketing dead or deadly?

Print marketing has undergone a paradigm shift. Over the last few years there has been a big change in the way that businesses market and promote their businesses. Google, Facebook and digital marketing is increasing rapidly. While advertising in printed versions of Yellow Pages and many newspapers is shrinking rapidly. Does this mean that print…

big trend in offset digital, print broker, commercial printing, digital printing, printing services, business cards, book printing, brochure printing, custom packaging solutions, free printing quote, print broker news, offset printing process,

The Big Trend in Offset? Digital

In spite of all the technology changes underfoot, the offset printing process is still used for applications that range from commercial to packaging to direct mail. While each of these markets face their own challenges, there are some similarities, most notably the need to add digital capabilities to stay competitive. The influence of digital technologies…